July 17, 2022

We need the @microacquire of Customer Acquisition. Now we have one.

On paper (with a calculator), the high Customer Acquisition Costs make sense. Pay 3 times the monthly value of the customer to acquire the customer, and then work like crazy to retain them for more than a year. Get that right, and you are printing money. The problem, of course, arises when you don’t have […]

* Here, I give myself permission to write bravely: quickly, honestly, unhindered by the need to strive for perfection. Yes, my sentences may be clumsy, my paragraphs disordered, my thoughts muddled. But I need to write with unconstrained abandon, and with belief that such (and much) practice will make me better. Note: I reserve, strongly, my right to change my mind on anything I have written here. And I hope my mind does change, at least sometimes. I’m a work in progress, and always will be.

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