February 8, 2022

Customer Acquisition Costs are out of control – but we can help

High customer acquisition costs (CACs) are said to be the second biggest reason why start-ups fail (not having product-market fit is the first). So that’s the problem that ofrelevance.com is fixing. Expensive growth The CACs have been skyrocketing over the last couple of years because there is more demand for the attention of a limited […]

Why .pdfs are a GREAT solution to complexity

You might be surprised that the preferred medium for RelevantGuides is a .pdf document. After all, can’t this information be presented on a responsive web page? Wouldn’t that be more convenient, and easier? There are definite advantages to presenting content on a web page, and we are not blind to that. That’s why all the […]

* Here, I give myself permission to write bravely: quickly, honestly, unhindered by the need to strive for perfection. Yes, my sentences may be clumsy, my paragraphs disordered, my thoughts muddled. But I need to write with unconstrained abandon, and with belief that such (and much) practice will make me better. Note: I reserve, strongly, my right to change my mind on anything I have written here. And I hope my mind does change, at least sometimes. I’m a work in progress, and always will be.

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