January 26, 2022

How we find the audience that reads our RelevantGuides

It’s difficult to project numbers and set goals for a product that has not yet launched. In fact, any goals set without real data are just arbitrary. I can make a solid case for why I think a RelevantGuide will get downloaded 10,000 times in a year, or 20,000 or 30,000. But the honest truth […]

* Here, I give myself permission to write bravely: quickly, honestly, unhindered by the need to strive for perfection. Yes, my sentences may be clumsy, my paragraphs disordered, my thoughts muddled. But I need to write with unconstrained abandon, and with belief that such (and much) practice will make me better. Note: I reserve, strongly, my right to change my mind on anything I have written here. And I hope my mind does change, at least sometimes. I’m a work in progress, and always will be.

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