We need the @microacquire of Customer Acquisition. Now we have one.
On paper (with a calculator), the high Customer Acquisition Costs make sense. Pay 3 times the monthly value of the customer to acquire the customer, and then work like crazy to retain them for more than a year. Get that right, and you are printing money. The problem, of course, arises when you don’t have that money to spend, and cannot carry a customer for 3 months with the hope that you will retain them past that point. Given that funding and acquisitons are valued based on grwoth rate, bootstrapped funders are kind of fucked. So we see founders buildinginpublic,