My Projects

My current projects:

I am a web strategist, which means that I help individuals, small business and corporates hone in and perfect their web strategy. A big key to this is to identify my clients’ goals, needs and expectations from the online world, and balance them realistically with the culture of their business. My approach is to first really understand your offline business to see how best it can be integrated into the opportunities offered by the online space.

I also manage a few big online projects myself:

Internet Guide
This is the first magazine in South Africa dedicated to promoting the power, usability and extent of the South African web scene.
I have finished drafting the first issue, and am now working on speaking to potential advertisers and getting it into the shops.

Marketing Basket
Still very much in the works, this portal will address the South African small business owner and his marketing needs. I find that most of the marketing information available online is targeted to what I call “The Big Boys”, and I am all for the underdog ☺

Digital Garage
Online space for South African online entrepreneurs who are looking for angel or VC funding to launch their projects. I have a deeply grounded belief that South Africa has all the talent it needs to launch world class applications to a global audience, but getting them funded is a battle. I hope to play at least a small role in changing that.

Social Media Book
I am co-authoring a Social Media book (still to be titled) with Gino Cosme. It should be out in May/June.

OfRelevance.com is my daily musing blog, which I have resurrected after a very long hibernation. You can also find my regular column on Thought Leader, Mail&Guardians online blog.

Idea Bank is the company under whose umbrella all of this happens.