Browsing "Startups"
May 11, 2012 - Cool Beans, Startups    No Comments

Grow your email list, fast!

I love this idea.

You know how new websites have a “Placeholder Page” ask you to submit your email address in their pre-launch phase, and they try to lure you in with promises of exciting stuff happening soon, soon, soon?

It often works, but sometimes it just doesn’t. We all suffer with email overload, and most of us think twice before submitting our email address for anything.

But this site has a way around that! They give you just ONE MINUTE to sign up. So you better hurry! You have no idea what will happen if the one minute expires BEFORE you sign up, so you just do it in case. And since the site is called “Minute Race“, I suspect that the one minute deadline is an integral part of what they are going to be offering as a service. Which means that if the deadline hooks you into signing up, it means that you are probably the ideal target user. So double score!

(By the way, if the one minute DOES expire, you get to “Try Again” :-) )

(And if you want to put in your own Placeholder Page, check out these 25 Placeholder themes for WordPress)

Apr 1, 2011 - Startups    3 Comments

My thoughts on Groupon and its clones

I’ve been watching closely the Groupon and Groupon-like sites that have recently launched in SA. (Mostly, that’s because I am going to be launching one myself soon, but with a twist. More on that at a later date.)

So there are about 9 sites worth following in this genre (I have set up a daily list of all the deals available on one page on www.TodaysDeals.co.za. Please visit!). And they all offer pretty good deals, but I am still not convinced that this model is going to work here in South Africa.

Having monitored the deals for the past week or so, I have noticed a trend: hair treatments, manicures, pedicures and massages are the most popular. Which is great for me as a consumer, because I enjoy getting up to 60% off. But the thing is, I will never pay full price for any of those again. (Well, maybe the hair treatment I will, since I have a favourite hairdresser).

I am not exactly sure of the business model behind the local sites, but in the US the retailer offers a 50% discount, AND gives half his revenue to Groupon. So in effect, the retailer gets 25% of the full price. There are strong arguments why this is still a worthwhile deal for the retailer – for instance, he is introducing his business to a new customer base, he can upsell, get repeat business etc etc.

I am just not sure whether this applies to South Africa. Getting a discount at Codfather is great, but most people who buy the voucher will already know about Codfather. They are not going to be new customers. And getting 60% off a manicure is also cool, but probably won’t result in repeat business because the buyer will wait for another “deal” so she doesn’t have to pay full price.

Then there is the problem of apathy. We as consumers are being spoilt for deals, and know that a new one is just around the corner. So if we don’t buy that spa voucher *today*, it ok since we can buy one next week from one of the many sites offering them.

Also, 9 sites is a bit of an overkill, and I am sure some will be exiting the market this year. I think it’s a lot off work to pull this off, and you need a strong sales team (Groupon USA’s main advantage over its competitors is its vast sales force). Sales teams are notoriously difficult to put together, and even harder to manage.

Having said all that, the sites are still in business, and a lot of the deals are “closing”. Elan from Avusa/Zappon recently tweeted that Zappon made R130,000 in revenue in its first seven days. That’s not bad (but included “in-house” deals like Sunday Times subscriptions and R50 for R200-vouchers from Exclusive Books). Just don’t expect any of the sites to be worth gazillions, like Groupon US is.

If you want to get all the daily deals in one email, please sign up at www.Today’sDeals.co.za.

Jan 18, 2010 - Just for fun, Startups    6 Comments

Geekretreat Stanford Valley 2010

Another Geekretreat has come and gone, and as with most things it is probably best to put reflections on paper as soon as possible.

The first thing that struck me – but not for the first time, is how talented, passionate and inspired my fellow geeks are. There was nobody at the retreat who did not positively contribute to it. At an event like this one, where 50 people with a common thread but diverse backgrounds come together, it might seems risky to not have a set agenda, or even a set of clearly defined goals right from the start. But that is the beauty of the creative process. Slowly but surely everyone starts to fill in the blanks – no one has to catch up, or “get it”, because there really is nothing to get. We come together, we talk. We ask. We think. We inspire. And we listen. There are very many discussions – almost no time slot is taken up with a one way communication – but there are very few heated arguments.

There were over forty speaking opportunities, and nobody’s voice was silenced. There were no keynotes, no sessions that were more important than others. We sat and we listened to people sharing their ideas, and if we were not inspired or connected with what we were hearing, we moved on to another venue, another speaker, another passion.

And as diverse as the ideas were, they did have common threads running through them, The ones that resonated most with me was the national pride, and the sense of urgency of using our skills and our knowledge to empower others in our country.

But there was something stronger still: the willingness to seek solutions rather than hide behind obstacles. That is rare for our society: we tend to complain, but don’t often propose how a situation can be made better. At the Geekretreat, believe it or not, nobody ever swore at Telkom, or the government, or the dti. We really didn’t focus on what is wrong, but rather on how we can make it better.

So, can 50 geeks come together in Stanford Valley, spend 3 days talking, listening (and drinking) and come up with solutions to problems that have been baffling the country for years? Suprisingly, yes. And that’s because we each understand the power of one. It might be that social media has made us bold in our approach to conquering large problems, since we know that one blog post, or one tweet even, can start an avalanche. But that’s a blessing, because we are not discouraged by the enormity of the problems.

A lot more, I hope, will be written up about the projects proposed or discussed at the Geekretreat. I hope some get traction, and start happening. Here are a few:

  • Create and promote locally hosted educational online content, since local bandwidth is cheap, and is often even free
  • Create an “African Wiki” of people, products and companies in the online space, active on the African continent
  • Create a list of South Africans active in the tech sector, who have moved overseas where they have had an opportunity to create a network of influencers, and who might share those contacts with the rest of us in South Africa (that one is mine)
  • Plans and hopes for the next Geekretreat
  • Non educational games with an educational benefit (think how good Monopoly is about teaching you about money etc)
  • P to P university, which provides and facilitates free courses online, from and to people all over the world.
  • Geek Diploma, which would formally teach the youth the skills necessary for entrepreneurial activity, without requiring them to pursue a tertiary education
  • Sillicon Cape, and how to sell the rest of the world on SAfrica’s capabilities as an IT hub
  • Mobile payments without the necessity for a formal bank account. Getting the Reserve Bank to approve PayPal transactions etc etc
  • And what did others think? From a quick ad hoc survey, all participants really enjoyed the opportunity to mingle, talk and share. A common thread running through the comments is that it is wonderful to realise that companies and people who previously thought of themselves as competitors have now realised they will achieve more if they work together.

    And just for that little gem, the Geekretreat should be considered a great success.

    (A special word of thanks to all our sponsors: <Telamenta, Old Mutual, Skyrove, Yola, White Wall Web, Seacom, IS, Jackie Scala, eConsultancy, Orca Wireless)

    (And as an aside, our venue, the Stanford Valley, was absolutely awesome. If you are looking for a quiet retreat, away from the hustle and bustle, you’d be doing yourself a favour by checking it out. )

    Want to rent a desk in a co-op work space?

    Renting offices is expensive, and often problematic. You have to tie yourself in to a lease, pay a deposit and ensure that your business is viable enough at all times to support it: there is very little flexibility. Which is why, I guess, the concept of sharing office space has taken off hugely in the US. There is a whole culture around it, and there are many permutations of the same offering.

    The gist of it is that instead of tying yourself to a long lease, you simply rent a space for a desk in a big office, and share it with others who are there under the same arrangement. The advantages are obvious:

    • You pay only for the space you use
    • You share the office with other cool people
    • You are not tied to a lease
    • You can add space as you can afford it (if your team grows, for instance)
    • You often get the benefits of a receptionist, and business equipment
    • You have access to good bandwidth, that you for per usage

    You can explore the world of coworking by following the links from this excellent wiki on the subject

    Well… Gareth Knight, Brett Haggard and myself would like to arrange a space like that for web workers in Joburg. We still have to finalise details, but the space would probably be in the Rivonia/Sandton area, and would cost about R1000 – R1500 per desk, per month. There wouldn’t be a lease, and I’m sure there would be some sort of crowd law that would ensure that everyone is creating a fun atmosphere, that is conducive to producing good work.

    Gareth is going to be running a start up, Brett will run Hypertext Media (custom magazine publishing) and I will play around with some new ventures that I am starting soon.

    We are trying to gauge the interest of others who would want to participate, so that we know how big a space we need to find. If you are a freelancer, work from home or runs a small company and want to save on office rent and mix with a cool crowd of people, get in touch with us. You can email me at eved AT ideabank.co.za or leave a comment below. There is no obligation, but please only express interest if this is genuinely something you would want to do. Let us know how many people you would be bringing with you, and if you have a finite time for which you need the space.
    We would probably get this going from January or February.

    Oct 21, 2009 - Startups, Uncategorized    1 Comment

    The SA Web Bible: a handy resource for web industry

    who-can-help-meAs a web strategist who shies away from implementation, I am very often asked by clients and colleagues to recommend people or companies who can do “xyz”. I love putting people in touch with each other, and have often thought that there should be a handbook of South African who specialise in the various web technologies.

    Well, there is now :-) I am putting together a “SA Web Bible”, which will hopefully be a pretty comprehensive listing of all the companies in South Africa who offer web related solutions to clients. The “book” will be a .pdf, so it can be downloaded easily. It will also be free, published under a Creative Commons license that will allow it to be distributed freely and widely.

    The corporate listings have a cost of R1,500 to be included, which I think is fair, since the companies are going to get huge exposure from this, and are sure to pick up new clients.

    The last .pdf book I published got about 3,000 views, and that had a very limited marketing campaign and a very niche audience. I am pretty confident that this could go into the tens of thousands in not too long a time.

    The coolest thing though, is that I am including one-man shows and freelancers for free. So if you are a web expert in any web-related field, please submit your details for free inclusion.

    There is loads more information on Who Can Help Me.

    (I really do want to include as many individuals as possible. If you know of someone else who could benefit from a listing, please let them know! Or if you represent a company who would like to be listed, please get in touch with me).

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