Ster Kinekor has implemented an easy way for movie goers to donate money to a charity.

When you book your ticket through one of their “self-help” machines using your credit card, just before the end of the transaction they ask you to donate money for a cause. You decide how much, and it gets added to your ticket bill.

Painless, easy and worthwhile. Well done to Ster Kinekor.

BTW, this kind of reminds me of the US tax return form where you are asked (at the end) if you would like to add $1 to your tax bill to directly lower the US deficit. One hand, could be very effective. On the other hand, what going to happen to the OTHER thousands of dollars you are ALREADY sending them?