You can contact me on 082 903 6677 or eved@ideabank.co.za.
My professional site is here.
My “Eve Dmochowska” site is here.
You can download a .pdf info sheet about me here

About me and my approach to New Media

I studied Economics and International Relations at Boston University, USA but diverged into computer programming after I caught the Coldfusion bug. I returned to South Africa and was involved in an Internet start up which I thought would make me millions. Instead, it followed the trend of that dot.com era and went belly up spectacularly.

I licked my wounds, ticked off “lesson taught” on my checklist, and carried on believing that the Internet was the place in which I wanted to play.

I have never regretted that decision.

Now I know that no matter how innovative, exciting, or fun an online venture is, it is still a start up business, and follows the same financial rules as a conventional one. In other words, if it does not make money, it will not survive. This is especially true in South Africa, where there is very little hope of being bought by a bigger player for a quick profit.

I thus spend a good chunk of my time analyzing the different revenue models that are available to online ventures. At this stage, the most trustworthy formula goes something like this: the success of your online venture is directly proportional to the number of people who use it, regardless of whether it is free or not. Obvious as this may sound, it is a truth that many online entrepreneurs miss, like the forest for the trees.

It is also the reason for why I am fascinated by Social Media, because I believe that clever application of social media tools can drive the traffic necessary to make a non social-media application successful.

Of course, on top of all that is the ever-present challenge: how does one harness the power of New and Social Media to increase awareness and interactivity with an offline business, brand or product?

I stay on top of things by reading about 400 articles/blog posts a day, participating in the social media–sphere, talking to as many people who are influencers in this field as possible, writing a lot on the subject and applying my conclusions to my own ventures, and those of my clients.

So that’s me, or at least the professional side of me. Other somewhat relevant facts: I live in South Africa, I am 36 years old, I was born in Poland, and if I wasn’t doing this I’d want to be a lawyer.

For even more information, you can visit my professional website, my “Eve Dmochowska.com” site and my LinkedIn profile.

In my other life, I work very hard not to be chained to the computer or the desk. Mostly, I succeed, which is great. I am a staunch believer in three-day weekends and regular coffee breaks with friends. I read every magazine I can lay my hands on, and there are always three or four books that I am trying to get through before I allow myself to get new ones.

Quantum physics, parallel universes and energy fields are all topics that fascinate me. One day I am going to figure it all out, but not this week. Another thing I am going to do one day, (together with, apparently, half the world s population) is write a book. I also have a six-year-old brat, but a very adorable one, who reminds me every day that the reason I am here is actually for her.

Works for me.

You can contact me on 082 903 6677 or eved@ideabank.co.za.