Gmail.co.za launches….uugh!

Eve Dmochowska    Uncategorized    

So by now you probably have heard that Gmail.co.za launched as a free webmail service in South Africa. Previously, the few times I typed that url instead of the .com one, I got the front page of the Gardale website, which I thought was opportunistic and annoying.

But, as it turns out, the www.gmail.co.za domain was registered a long time before the gmail.com concept was launched. So, in theory, they are fully entitled to do whatever they want to do with it, and spotting a free webmail opportunity is not illegal, or even unethical. It just makes sense. If you owned iphone.co.za or ebay.co.za and you had registered them *a long time before* either of the US businesses were launched, I suspect you could do with those domains as you please. And you would be silly not to link the www.ebay.co.za to some sort of auction house.

Of course, there are lots of things to do with a gmail.co.za domain other than offering a webmail service. For starters, you can sell it off to Google, or maintain a blog about clever use of webmail systems etc. With good planning, either of these would be more lucrative than the chosen offering.

Personally, I dislike Webmail and its parent or sister company Easyinfo vehemently. I am annoyed regularly by their telesales team, and I have heard of very dissatisfied customers. (search Hellopeter for details).

Also, I do not think they are going to get much traction out of this. Anybody who types in gmail.co.za knows about gmail.com and will quickly rectify the error. The sign up page for gmail.co.za is tedious, and frankly quite scary (Why all that info?).

BUT BUT BUT!!!!!!! If you have a gmail.com address, do yourself a favour and register the the gmail.co.za address too!!!!! Just in case people make a simple error when emailing you. Or before “someone” decides they are going to hijack “your” email address. Don’t forget to forward the .co.za address to your.com address, and flag it upfront, “in case” you start getting spam.

Btw, below is the press release that Gmail.co.za released. It is smug to a point of pukeness, has enough spelling and grammar errors to make me want to scream, and just a poor example of PR. But, hey…they are getting airtime out of this, so something must be working :-)

Here is the official press release:
SA companies beat internet giant to the pinch

If you thought the South African internet domain Gmail.co.za was owned by Google, then think again. Owning what could be considered the internet giant’s most valued asset – it’s name, two of South Africa’s homegrown IT companies have beat Google to it by offering SA internet users a locally-focused free email offering.

Webmail International, South Africa’s leading free email service and IT solutions company Gardale Solutions, have combined forces to form a local free email solution on the www.gmail.co.za domain.

Gardale have owned the domain since July 2003, before Google launched its Gmail offering to Google users. Abbreviated from Gardale Mail, the .co.za website has been running its Internet Service Provider (ISP) division for the past five years.

2009 will see the company teaming up with established and well-loved ISP Webmail International which has been running its own local email service for 10 years and that successfully launched the newest version of its website in 2008. The provision of a local free email solution by Gardale Mail was decided on due to numerous requests from users.

This new combined product called Gmail will be launching in Feb 09 and will offer features that compare to the best international offerings of the same:

* 10Gb of storage
* Free VOIP calls between users
* CHAT
* Webtunes and Webradio
* Free fax to email services
* Free SMSes, Video and Voicemail services coupled with social networking and file sharing abilities

Drawing from its wealth of experience in the field, Webmail’s Marketing and Business Development Director, Dennis Armstrong comments that Webmail’s strengths are well-suited to Gardale Mail’s aim of offering an international solution for users. Dale Hurwitz, the owner of Gardale Solutions shares Armstrong’s sentiments, “Gardale’s vision to provide it clients with complete corporate and private IT solutions is well supplemented by the partnership with Webmail.”

The local Gmail will be offered as a free service to users to make use of just as they would any free email service provider. “We intend keeping the revenue derived from advertising on this product to continue with development and with the aim of going mobile by mid-year. This will allow more users the opportunity to access this service via their mobile phones,” Armstrong explains, indicating that internet and mobile communication will continue evolving.

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