Once every two months or so, I look at my inbox, see which emails in my inbox I have not opened, and unsubscribe from these newsletters. And every time I do this, I am amazed at the dance I have to go through to complete the process.

Take Barnesandnoble.com

1. They send me a newsletter, for which I probably signed up at some point.

2. They tell me that to unsubscribe, I must click “here”, log in , and change my prefernces.

3. I am already worried, because I know I do not know my password to enable me to log in. So I have to request it. It comes.

4. I log in, go to my preferences, and have to log in AGAIN with my email address. I do that.

5. IAM TOLD AN EMAIL WILL BE SENT TO ME WITH A LINK TO MANAGE MY PREFERENCES!!!!!

6. I wait.

7. And wait.

8. And wait some more.

9. No email. No unsubscribe completed. I KNOW it wasn’t that difficult to subscribe to the bloody thing.

10. Never buying a book from them again!

By the way, did you know (as I have now been told) that Barnes and Noble offers

FREE product Alerts and Newsletters

Wow. Free? Really? Free info that will allow me to buy books from you? Wow? Free? You’re the BEST!