I don’t buy it. Bullard is far smarter than he makes himself appear in the latest column, so I wonder what his REAL motivs are. Is he simply having a giggle at the riot he has caused? Did he take a bet with someone that he could top Amatomu’s search field on this Monday? What’s up, Mr Bullard?<br><br>

Whether we like his style or not, it is almost a given that Bullard is a veteran newspaper man. So he well knows and understads the power of a platform. He has expressed support forblogs before:

David Bullard is a good oke. He told me that it was A-OK to go ahead and put his column on SA Rocks. So that’s what I am doing. He also said that he would like to join the supporters list. Well David, welcome to the long and distinguished SA Rocks supporters list.

I am really glad that David has maintained his belief that SA is a rocking place to live. It gives me hope that people can overcome things that happen to them and those around them. Good work David, you make SA proud (if I can speak on behalf of SA!).

(from sarocks.co.za.)

I assume he knows how to use Google, so he could have researched whether blogs are popular, impactful, significant. He could easily realize that opinions have been swayed, policies changed, and voices heard viablogs.

Also, he surely realizes that it is HIS readers who are likely to have blogs, becasue we value opinion, viewpoint,power of expression etc . And we are obviously smart enough to have opinionsof our own. Andeven smarter to know how to share them with people we don’t even know.

So, I thinkMr Bullard knew he was causing havoc,and he did it on purpose. I think he might be surprised at how it backfires, though.

And I pity him when he realises that he would like a blog independent of his Sunday Times job. He willhave to hide behind a pseudonym. How about “tailBetweenTheLegs”?